The past few years have transformed buyer habits and widened the gap between consumers’ expectations and their retail experiences. Customers today expect brands to know intuitively what they need, when they need it, and deliver it straight to their door – in a way that feels both relevant and human. So it’s no wonder that 55% of retailers rate CX innovation among their top two priorities over the next few years.
Our whitepaper offers an overview of the most important CX trends that will shape the future of retail along with an expert analysis of what is making the most significant impact globally.
Retail used to be as simple as walking into the store, choosing a product, and paying for it. It was quick. It was easy. And it was personal.
We still like that approach, but technology has made even the simple seem effortful. Now, consumers don’t have to go anywhere to find the product they’re looking for. They can find all the information they need at the touch of a button, or get AI to help them choose. And they can pay for it without using a card or interacting with anyone.
As a result, customers today have extremely high expectations, and little tolerance for inconvenience. They increasingly expect brands to know intuitively what they need, when they need it, and deliver it straight to their door- in a way that feels relevant and human, just like the simplest of retail experiences.
ackling those challenges means retailers have to rethink how they engage with customers and how their business operates entirely.
In today’s crowded and fast-moving market, a unified, seamless customer experience (CX) not only ensures a sale, but it also builds trust, forges a distinctive offer, and lays the foundations of sustainable growth.
This article is posted at unifonic.com
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