In our 24-criterion evaluation of digital experience platform (DXP) providers, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps tech leader professionals select the right one for their needs.
Vendors Choose Packaged Composability To Build For The Intelligent Century
The generative AI (genAI) breakthrough of late 2022 sent every vendor scrambling to pivot its investments toward what enterprises will need for the intelligent century. Today, they’ve all tapped into services like OpenAI to generate content. Few have an architecture ready to offer layers of domain-specific models for speaking in a proprietary brand voice. Fewer still have a beachhead of customer data plus use-case and product content to power the models.
Enterprises spent the past several years patching the DXP promise of “better together” by assembling their own platforms using parts from multiple vendors. Future fit organizations do so better than their peers. Since the previous Forrester Wave™ evaluation, it’s become evident that DXPs exist, but they’re built by enterprises, not bought from vendors.
This article is posted at optimizely.com
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