You might ponder your current role and future career moves.
You may wonder how AI fits in the year ahead.
You may need to work on your content marketing budget and wonder how the last 12 months should influence your resources in 2024.
Get help with those reflections and more to improve your strategy in the coming year with these curated statistics from CMI’s 2023 research.
Content marketing careers: What the statistics say
Our second annual Content Marketing Career & Salary 2024 Outlook explored the use of generative AI tools at work, employee engagement, and career paths.
How much content marketers get paid
- The average annual compensation for a U.S.-based content marketer working full-time for an employer is $112,000. (Higher average salaries exist for men, directors and above, baby boomers, and those working in major urban centers.)
- 54% of all content marketers feel they should be paid more. (Over half of Gen Z [52%], millennials [57%], and Gen X [51%] feel this way. Only 42% of baby boomers say they should be paid more.)
How content marketers use AI
- Nearly half of content marketers use AI to brainstorm new topics, and 46% use it to research headlines and keywords. More than one-third (36%) use AI tools for writing, though many feel conflicted about the idea.
- 62% of content marketers are concerned that AI will result in less respect for skilled writers/editors.
Among their other worries about generative AI: writing/editing viewed as a commodity (55%), lower compensation for writers/editors (46%), fewer jobs for content marketers (45%), and larger workload for writers/editors (17%). Seventeen percent are not concerned.
- Learning how to work with new technologies (such as AI) was the most popular skill of interest cited by content marketers (48%) – up two points from the previous year – followed by improving data analytics/data science skills (42%), and leadership skills (42%).
How often content marketers are engaged at work
- 54% of content marketers say they’re often engaged at work. (Millennials are least likely to say they’re often engaged – just 49% – compared with 62% of Gen X and 62% of baby boomers.
- The most popular drivers of engagement are doing meaningful work (81%), positive co-worker relationships (78%), and recognition for my work (71%). Other attributes include manager relationships (58%), sense of belonging at work (56%), and professional development opportunities (55%).
Content marketers are willing to explore new opportunities
- 31% say they are actively or highly interested in looking for a new role – three points higher than the previous year. However, those who say they seldom or never feel engaged at work are almost twice as likely to say they’re looking for a new job.
- Only 25% of content markets say they see a clear path for advancement at their company. The rest think they must leave their job to advance their career or don’t see any path for growth in content marketing….Read More