Introduction To The Do B2B Better Workbook
As you go through Do B2B Better, each chapter includes an interview with Change Maker Cari as she applies the learnings to her own customer experience.
This downloadable workbook includes all of the questions that Cari answered, but this time it’s for you to
document how you will use this learning in your own environment. Keep this workbook handy as you go through the book. At the end of each section, record your thoughts here, either printed, or through the interactive PDF feature. But remember the research: when you hand-write items, you remember them better!
Once you’ve completed the book, you’ll have a guide to how to become a Change Maker yourself! Just remember that, even though the book is in a linear format, you may need to go through the items in a different order. That’s okay!
Becoming a CX Change Maker is within your grasp. But it takes deliberate action, and it won’t come overnight. Dow and UKG both had huge executive support and were run by powerful Change Makers – and it still took them 2-3 years to build their entire program.
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