A more personal approach to marketing…
Personalisation is a trend that has long since overtaken the digital marketing space. In fact, for many businesses, personalisation has become a strategic pillar for their online marketing efforts.
TechTarget defines personalisation as a “means of meeting the customer’s needs more effectively and efficiently, making interactions faster and easier, and consequently, increasing customer satisfaction and the likelihood of repeat visits”.
Being able to provide a personalised experience, however, still proves to be a real challenge for many digital marketers. In fact, almost 60% of marketers claim that they struggle to personalise content and experiences (in real-time); an occurrence which is often attributed to the company’s inability to gain and apply customer insights quickly enough.
The good news is, there is room for these marketers to grow. Delivering a personalised experience requires a healthy combination of the right data and right technology. So how does digital feedback play into this? Keep reading…
What is Personalisation?
Personalising the Customer Experience (CX)
Personalisation is somewhat of a ‘hot topic’ these days and this is largely due to its effectiveness among consumers. Essentially what digital marketers are doing is collecting data from previous customer interactions (including session history, purchasing, or other online behaviour) and segmenting these customers into different personas. Based on these personas and their behaviour, they are then able to personalise their marketing efforts and provide these personas attractive offers that suit their preferences. This approach gives their customers a truly personalised online experience.
This article is posted at mopinion.com
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