Product discovery is one of the most important elements of ecommerce customer experience (CX). It has the power to increase your conversion rates, improve your average order value (AOV) and build customer loyalty when you get it right.
How shoppers find and select products on your ecommerce site varies, shaped by factors including
purchase need and product category. When shoppers know what they want, they typically use
on-site search. But for those looking for inspiration, browsing through the product catalogue and
on-page content is the starting point for sorting and filtering products. When navigating large
catalogues, choice can be overwhelming, adding cognitive effort and slowing shoppers down. To
address this choice paralysis you can leverage smart merchandising strategies.
The martech landscape is constantly evolving, with a wide range of niche products covering just
one facet of product discovery, for example search. On the other hand, vendors such as Crownpeak
offer a full-suite product discovery solution so you can manage your search, merchandising,
product recommendations and personalisation in one place. How do you decide which platform is
the best fit for your business?
Included in this Contents
- Managing algorithms and business rules
- Testing and reporting
- International and SEO
- On-site search
- Online merchandising use cases
- Personalisation and product recommendation use cases
- Performance and integration
- Operational impact
- Your key takeaways
This article is posted crownpeak.com
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