Keep shoppers coming back with personalized experiences that drive lower costs and higher retention
What You’ll Find in This Report
Customers are redefining loyalty in today’s retail market. Shoppers have more choices and higher expectations than ever before, and brand relationships are more complex. People aren’t just looking to cash in on points; they want brands to connect with them on an emotional level. Retailers reap rewards as well: It is significantly more cost-effective to retain loyal customers than attract new ones, so loyalty programs done right can drive costs down as loyalty grows.
Brand loyalty programs have been evolving for the past few years. New technologies, ever-changing data and privacy policies, and the expectation that every interaction be highly personalized have created both challenges and opportunities for brands. Today’s brands are addressing these issues by offering consumers more control over their data and leaning into people’s desire to feel seen and known. Rather than relying on transactional benefits, brands are attempting to create personalized, meaningful experiences that foster authentic connections, deepen engagement, and earn ongoing loyalty.
Read on to find out how you can power retail success now through increased engagement, boosted retention, and improved customer lifetime value.
What does it take to earn customer loyalty in retail today? The answer is straightforward but difficult to achieve: Treat each
customer as an individual, not a faceless number.
Loyalty transcends products and services: It creates an emotional connection between customers and the brand — one in which customers feel seen, heard, and appreciated. Customers who have an emotional connection to a brand are more likely to choose that brand regardless of whether a competitor offers similar perks or lower prices. Emotional loyalty runs deeper than points and rewards– it means consumers identify with, trust, and see a brand not only as something they consume, but part of who they are
Included in this ebook:
- How are retail loyalty programs changing?
- Build a data strategy for retail loyalty programs
- Bring new retail loyalty experiences to market quickly
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This article is posted at salesforce.com
